DIGITAL MARKETING

Social media was created for people to talk to each other and it’s no different for brands. Good social media management essentially means developing and maintaining lasting relationships with your audience, and it’s crucial for the growth of your business.  This is something we can take completely off your hands or we can provide your social community manager with the right strategy for your audience.

Engaging your fans, providing personable customer service and creating two-way conversation can make a huge difference to your social media efforts and the way people feel about your brand. It helps build trust among new prospects and create evangelists out of customers. As such, good social media management has a valuable ripple effect and can generate ongoing leads and customers.

A strategic approach to social media management is essential. We can develop a tone of voice that resonates with your audience, create and execute content calendars with relevant posts and join in conversations around trending stories to foster a much stronger connection between your brand and your consumers.

We do a lot of community management for brands across many sectors. Using our social listening, analysis and reporting tools, we can determine not only whether people are engaged with your brand, but also what they’re saying and how they feel towards it. It’s our job to create positive sentiment and conversation so having one of our social media specialists work for you means you will always be managing your community in the most effective way possible to achieve your goals.

With over 1.5 billion users, Facebook is the biggest social network in the world, meaning there is a massive opportunity to get your brand’s message in front of your target audience through Facebook advertising.

These days posting here and there on your Facebook page doesn’t achieve the reach needed so a paid strategy is a vital part of your digital marketing mix.

While it’s all about updates on Facebook, you can drive KPIs of all kinds, be it brand awareness, website traffic, leads or sales. Ad formats on Facebook have a very clear call to action so you can ensure you get people clicking who are genuinely interested in your product or service.

Facebook’s targeting options are incredibly powerful, allowing you to target people by demographics, locations, education, work, interests, behaviours, and even life events, such as having a child or moving house. Layering these together means we can define audience very clearly and present them with adverts that drive results. Similar options are available with Twitter advertising.

Twitter is another large player in social media with over 300 million users and the Twitter advertising opportunities are growing at a rapid rate.

Often brands use Twitter as a customer service platform and it lends itself to this very well, but more and more businesses are ceasing the opportunity to drive more website traffic and generate leads from people’s timelines. As with Facebook advertising, it’s important to have a paid strategy in place to drive your KPIs.

While it’s all about that 140 character message on Twitter, you can drive KPIs of all kinds, be it brand awareness, website traffic, leads or sales. Ad formats on Twitter have a very clear call to action so you can ensure you get people clicking who are genuinely interested in your product or service.

Twitter’s targeting options are very smart. Allowing you to target people by demographics, locations, interests, words/phrases used in tweets. You can also target people by who they follow on Twitter meaning we can get quite granular in finding your audience.

Since Facebook purchased Instagram in 2013 it’s grown from 90 million users to over half a billion users today, making it the fastest growing social network. Every business can tell a visual story, be it corporate or creative, and many big brands are now using Instagram advertising to amplify this.

While it’s all about the visual story on Instagram, you can drive KPIs of all kinds, be it brand awareness, website traffic, leads or sales. Ad formats on Instagram have a very clear call to action so you can ensure you get people clicking who are genuinely interested in your product or service.

Once that story has begun, we can help you amplify it and because Instagram are owned by Facebook we can take advantage of their rich targeting options. We can target people by demographics, locations, education, work, interests, behaviours, and even life events, such as having a child or moving house. Layering these together means we can define audience very clearly and present them with adverts that drive results.