Why Mobile Apps are important for your business?

In today’s age, having a mobile app will be the most effective way to create a powerful and secure market presence; and additionally, facilitate keeping your business updated with the newest innovation. Your audience is ready to differentiate your brand among others. On prime of all that, they will avail of your services anytime they need.

Mobile apps supply unmatched convenience and distinctive quotients for marketing and promoting your product and services. Moreover, once customers install, share, and give ratings for your app, it offers exactly what somebody is talking about that they relish the services that are offered to them. A loyal client base would continuously encourage a brand to keep upgrading its services for the better.

Whether you have just initiated your business or owns a giant name within the marketplace – launching your own mobile app can create wonders for you. The past few years have seen unbelievable growth in smartphone users, incredibly.

According to a recent study- Around 81% of the customers conduct an online research for a service or product.

If you are living in a myth that Mobile Apps are exclusively for only big brands like Amazon, Uber, etc then you are sadly mistaken. Many small and medium businesses are moving further with the ongoing mobile trend, by accepting the fact that owning a Mobile App is equally important as having a website.

In case you’re still unsure why anyone would wish to make their own mobile platform, here are the highest advantages of following this path sooner instead of later.

According to the latest data of GSMA Intelligence- There are 5.20 billion unique mobile users in the entire world, and rapidly growing at a rate of 2 percent per year. Let us see how Mobile App is beneficial for your business.

1. Be noticeable to Customers

These days getting noticed by your clients is really very important. As humans mind records unconsciously each text, image or catchy app icon, such straightforward scrolling down and up may be a bonus for your business. It works – though this method happens disregarded or unnoticed.

2. Build a direct connection with the client

It’s easy. The application forever displays on the desktop of the device. However, in distinction with the website, the app may be opened with one simple faucet. To seek out your page within the web, the user must open the browser and realize the suitable URL to bookmark it.

Apps serve several functions: it will offer general information, prices, booking forms, search options, user accounts, messengers, news feeds, and far additional.

One of the largest edges of getting a mobile app is that each information you’d prefer to offer to your customers – together with special sales and promotions – is present at their fingertips. Through push notifications you are group action nearer to a right away interaction, and may simply prompt customers concerning your product and services whenever it is necessary.

The app makes it a lot easier for purchasers to provide feedback or contact you. Moreover, all negative comments left on the site will be visible for everybody. What about negative feedback submitted with the assistance of an associate app, they offer you an opportunity to cope with consumer discontentment before his/her opinion goes public.

3. Provide better Customer service

A prompt response to their issues and fast service is what customers expect. Over websites, helpdesks or call centers the communication cycle gets extended and therefore the efforts to approach the organization looks to be driven from the customer’s side. This delay will be significantly reduced by the utilization of mobile applications that lets customers connect with assistants and find a response to queries in an immediate way. Further, supported by the FAQs of a business these processes will be automatic with Chat bots. Chat bots are unit informal applications that mimic a person whereas interacting with purchasers to reach out a resolution to their queries. Mobile apps acting as service assistants give increased client service by providing instant resolutions to issues.

4. Helps increasing your brand recognition

A Mobile application for your business will contribute to your brand recognition and spread brand awareness. A created app is sort of a billboard sign: you can do everything with it whatever you need. You have got all the required tools to create it useful, easy, trendy and informative. However what your primary goal ought to be is to create an application that has all necessary options your consumer would fall in love with. At a similar time, it should be well-designed and branded.

A lot of typical users become involved along with your application, the earlier they will plan to order your service. It’s known as “effective frequency” within the advertising field: hearing and seeing your business complete for twenty times is what is going to get you actually noticeable.

5. Enhance your connection with customers

All identical times whether or not you’re selling a laptop service or owning a restaurant, your customers want a platform to reach you with no effort. Having a help desk or messenger within the application will substitute the means of your communication with the purchasers. For instance, if you produce the mobile app for your taxi service, the users have an opportunity to book the seats with few clicks on your platform. That will be more helpful and user-friendly.

6. Creates a better user experience

Client experiences are ever evolving. Businesses cannot have faith in any ground rules for the sort of experiences that the user would discover appealing and fascinating. These experiences have transitioned considerably over a brief amount of time. An enriching expertise depends on the comfort and ease with which the user will access your services and therefore the potency with which the wants are consummated. A Mobile app is efficient to a customer’s basic wants and provides an improved user expertise than websites or the other mediums of interaction. Since it’s handy and seamless, it’s thought-about to be observed as an accessible and easy choice for users.

7. Keep you updated with New Technology

The technology transitions for a business don’t occur instantly. They are the results of progressive steps taken that encourage the businesses in adopting newer interfaces and providing higher services.

Building a Mobile app is a step in transitioning towards newer processes, technologies, and views to improving the services provided. The market is presently transitioning from Mobile app to IoT. This brings in the business to daily used devices within which services will be embedded and provided as a pre-packaged product creating the service delivery look continuous.

Examples are the initiation of healthcare services in a wrist watch, maintaining the grocery list by your device. A verbal communication driven Assistant device that couples with all the devices in your house. Building a user-friendly Mobile app for your businesses will be an initiation step towards an advanced phase.

8. It helps to grow your business

Client satisfaction is directly proportional to growing sales and a study virtually proves it is true. Around 70% of internet buyers are inspired to shop for one thing- They feel they are happy with the product or the way the brand treats them. Client demand can grow only if they are attracted and happy by a product or service. And if brands are giving services that customers are unable to urge enough, they will become your durable and come back customers. Hence, an associate app could be an excellent way to keep your customer stick to your product or service. An app accompanying a website could be a surefire route to increase your business sales within the end of the day.

9. Content personalization

The biggest edge of Mobile apps is that the customers get customized content completely catered for them for immersive expertise. Brands make sure that the content for his or her users is customized in step with their tastes, location, preferences, and after all intent.

Apps keep aggregating user information since the time they 1st set their preferences. Brands keep it up customizing information consequently, observe engagement level, behavior, and then provide recommendations on a real-time basis. Excluding that, apps let brands use codes to develop totally different native options. Thus, apps let clients use options like Cameras, Bar codes, NFC, GPS, fingerprint scans, measuring systems, and lots of alternatives for creating transactions and other functions. These options will considerably shorten the time for activity varied actions and a couple of modifications within the user interaction.

10. Builds Customer Loyalty

The most necessary reason why you must contemplate building your own mobile app is client loyalty. With all the noise out there — wayside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, Facebook ads, and email promoting — we have a tendency to slowly lose our impact on customers thanks to the huge quantity of advertising close to us all. It’s time to travel back to creating a real and sincere reference to your customers, and creating them a loyal lover of your product or services. I don’t mean to say that a mobile app will save your business, However it may be the way of staying nearer to your clients, and being simply a “fingertip” away in the slightest degree times.

Mobile App can be a superb tool that helps you keep getting closer to the users and be a “click” away right along. I hope, with all these weighty reasons, you will check up on your phone as a perspective for a roaring business management and effective consumer expertise.

Assured yet? I’m, for sure! Currently, if you have an idea about what type of Mobile app you desire to have, so when are you going to start with Cybertekton.


Cybertekton Solutions, an exciting new-age start-up that aims to be Starbucks of IT services!  We are based out of Maple Grove, MN. We specialize in building amazingly slick mobile apps that users would fall in love with. We are currently working with clients across the United States.